Calie Waterhouse

Calie Waterhouse

– Computer Skills: Proficient in Windows, Microsoft Suite, Adobe Suite

– Public Speaking, Photography, Training, Webinars, Podcasts, Video

– Language Skills: English and Word Press

– Excels At: Community Building, Social Networking, Connecting B2C

Work Experience

  • Business Development Manager

    Acquire new clients, recruit new team members and expand our referrals partners through email marketing, drip campaigns and cold calling; Build relationships with Realtors®, financial planners, and other referral sources; Targeted outbound calls; Grow business-to-business (B2B) relationships; create marketing campaigns and materials; Act as project manager over these critical relationships; Facilitates classes, seminars and other presentations to communicate company programs and messages; Oversee the production of appropriate marketing collateral, promotional material inventories, and client gifts.

  • Education Promotion Specialist

    Multiple years of exceeded expectations and attendance goals in over 150 courses, statewide, each year; Responsible for keeping over 44,000+ REALTOR members up-to-date with thousands of directed email marketing messages sent each month, creation, scheduling and delivery of over 100 training webinars, SEO/PPC campaigns, WordPress website updates, social media updates, management of several Facebook pages and groups, graphic design, and video production and editing; Organization, promotion and attendance of annual statewide convention, leadership conferences, and local community events. Provided updates to Committee members on achievements and goals at various departmental meetings. Was responsible for enacting Committee member and Board of Directors recommendations and reporting back actions taken. Achieved record attendance 2014-2017.

  • Career Development Manager

    Co-created one-on-one business coaching program and mentoring program for over 700 REALTORS in 13 offices. Responsible for recruiting new real estate agents, follow-up, CEO introductory breakfast invites and on-boarding of new agents. Representative at local real estate schools, developed monthly education calendars, brought in speakers and local leaders for both beginner and advanced training classes. Attend statewide recruiting events to build connections and relationships. Realty Executives social media calendar, strategies and updates. Monitoring conversations and answering messages in a timely manner.

  • Restaurant Marketing Director

    Create, identify, grow and maintain relationships while growing sales. “Raving fan” customer service focused on building the restaurant brand. Account management, liaison between operations and customers. Active involvement networking through community events and social media (Facebook, Twitter, Texting, etc). Model behavior in extreme customer service. Assess business goals, customer base, traffic patterns and uses the information to strengthen both the business and the corporate brand (both online and in-real-life). Highest sales day on record August 1, 2012. Store exceeded all previous sales numbers year end 2012.

  • Director of Sales & Marketing

    Created and maintained online presence for multiple Phoenix area family entertainment centers (blogs, Facebook, Twitter, Foursquare, mobile marketing, QR codes, numerous third party sites). Responsible for sales and profit growth, expense control, promotional strategies and inventory management. Responsible for weekly scheduling, team leader development and employee training and supervision. Supervised cash handling, merchandising, and coordination of group events, fundraisers and birthday parties (reservations, payments, training and inventory). Responsible for both the highest group sales and birthday party sales recorded in 2011-2012.

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